Case Analysis ESRI

However, the software that series provides is for a ofttimes more complex set of operations than merely looking up driving directions. In fact the software and serve the comp any(prenominal) provides in the geographical reading systems grocery store, is so tailored to individual companies and firm that it micklenot be catalogued with sack found GIS such as Google Maps or Map Quest. Yes near of these systems now point out a corking deal of geographical information, but is for the more common social occasionr. SERIES produces 40 products and related services for 40 different industries.As such, the caller corner specific ceding back of the geographical information systems market that other more general web based systems would not be able to do without some extensive restructuring. argon the apparent problems the real problems or only symptoms of the real problems? The problem, if it can be called one is based on the human exigency to know nearly their world. Now, inst ead of looking at a paper map, the average consumer can find a wealth of information about literally any mending, any. Here in the world. This was merely a logical progression of web based technology. In my epitome I found no problems with SERIES. The companionship has a strong foundation. It is not losing market share do to perceived competition, and its business strategy is sound. What are the characteristics of the environment in which the association operates? The characteristics of the company are of a firm that caters to a specific demographic that requires use of their products.It has only a few contentions, and is widely respected by competitor and customer alike What are the characteristics of the pains that the company is in and how is the industry changing over time? GIS is computer software that combines geographic location with point of interest information. This is done by producing electronic maps that have layers of information stacked upon each other to includ e visualization (ad graphics) with spatial analysis (combination of data and visualized information.The industry itself is comprised of bragging(a) government agencies, utility companies, and large retail businesses such as store chains. What is the firms strategy, in terms of the flipper strategy elements, for competing in this context? Arenas Where depart we be active? SERIES being a company that was started to field a specific cast of products or a specific number of industries that require complex geologic information systems has chosen to remain in this niche market and not expand further.Vehicles how will we get there? SERIES has chosen to drive at their chosen destination by using sound fiscal management, concentration on R, customer relations, and choosing to not go public. Differentiators How will we bring forward in the marketplace? SERIES has chosen to differentiate itself by upgrading their products periodically, minimal brain dysfunction touches requested by cust omers and by actually using information provided by customer surveys. Staging and Spacing What will be our speed and range of moves?Through strategic planning, SERIES has shown that remaining in a niche market allows it to cater to the speed of requirement versus the speed of competition. Therefore, a great deal more time can be can be concentrated on R, customer relations, and company development. Economic logic How will we obtain our returns? Because the company has chosen to remain private, all return on investment can be invested back into the company. There are no outlying expenses other than what the company itself generates. What are possible solutions to identified problems?The only solution was stated by the companys founder. Although not a requirement, SERIES could dumbfound more marketable by developing web based applications to need their information more accessible. Are there any possible problems with your suggested recommendations? What contingencies need to be acc ommodated? By making information more accessible, it also makes the company more public, which is not something the company leadership wishes to do. Furthermore, it pushes the company into a broader market which inevitably creates more competition.