An Analysis of Four Advertisements Essay -- Media Advertising Essays

Imagery, literature and language - modes of talk - atomic number 18 all ways by which a society constructs its beliefs and narratives, and how we ar subject to find meaning in the world. As contemporary notions of capitalism have reigned in North American culture throughout the twentieth century, an awareness of production and consumerism is essential to an understanding of culture itself. As psychologically savvy ad executives plague the fashion industry, it is often cited that sexual activity sells, that consumers are drawn toward purchases due to the sexual content and appeal of an image nevertheless is this clichd utterance enough to grasp the cultural phenomenon of material vodoun? Even if whiz accepts that mass culture is driven to consumerism as a result of selling by sex, one must wonder what is sex selling?Through imagery, especially the print media, the emotional effect of advertize can be witnessed. Viewers always have an emotional reaction on some level, whet her admitted or not - how else would one be able to designate favorite or undesirable advertisements without having assigned some eccentric of emotional value to it? The question as to how these commercial images work, and how they are successful, however, corpse unanswered. Their connection to a consumer cannot be wholly conscious otherwise, one would be able to comprehend it in simple, logical terms. The rationale for the thriving advertising industry cannot be as simple as sex selling (that buying clothing/fashion is buying sex), or idolization and take-off (that one desires to be the woman in the image and tries to emulate her). consequently an analysis of four advertisements from the October 2009 issue of Vogue magazine will lay down that the efficiency of commercial adverti... ...e. The argument can be made that one receives pleasure in these purchases, as a displacement of a desire for sex transforms into a fetish for shopping. If the image is seen as manifest, and meani ng is latent, wherefore the viewer isnt simply buying sex, nor prostitution, but is preferably purchasing a state of mind. The image does not appeal to the viewer only on the level of illicit sexual behaviour (prostitution, lesbianism, pedophilia ), but rather as a deviance from the affectionately acceptable and appropriate in viewing and accepting the eroticized image in the unconscious, one is able to pay back via catharsis societal taboo and rebellion, and to penetrate social norms. Advertisements, then, maintain social order in allowing viewers to participate in a controlled and order unconscious rebellion, all without admitting to any conscious denial of capitalism consumerism.