Nike strategic fit Essay Example | Topics and Well Written Essays - 500 words

Nike strategic fit - Essay ExampleNike aspires to serve the humane potential through sports - as the accompany states, We feel lucky to have a genuine, altruistic causality to be the service of human potential. Thats the great benefit of sports, and were glad to be in the middle of it.2 Kotler (1974) states that, an individuals beliefs or conceptions about what is desirable, good or bad - forms the repute system. In todays competitive environment much(prenominal) a value system plays a crucial role not only in welcome customer needs but in taking on the competition as well. A company can acquire competitive advantage on its rivals on account of marketing efforts, brand building, value creation, innovation, operational efficiencies etc. but more important is to sustain the leading edge. Value creation forms the marrow squash component for sustaining the competitive advantage. Mele and Colurci (2006) provide distinctive paradigms for value as such.